Sales Page - Why It"s Important

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Sales pages can be taken for granted. They're so numerous and seem so obviously a part of the internet, they can, in a way, appear anonymous. If you mention the term "web page" or even "website" to most people, they'll think of a sales page.

1 Those that sell. Internet marketing particularly is about making sales and so sales pages are at the core of that process of selling. This seems so obvious, yet can be forgotten. Of course, this could be selling a product, or convincing someone to become an ezine subscriber.

2 Long or short. Sales pages can be either of these and there are arguments for both sides. Short ones are usually focused on the benefits alone. Long ones go through a persuasive process with evidence, bringing the visitor into the sales process itself.

3 Squeeze page. One of these is also selling but to get the visitor's email address. It's often to get them to join an ezine to enable further contact. However, it could be also be as a tempter to get through to a full sales. So if they don't buy the product, you can continue to make offers to them.

4 Outsource or go it alone. Most marketers cannot afford to hire a professional copywriter at several hundreds or thousands of dollars. You can produce a reasonable sales page yourself once you've learnt some the basics and some tricks. But that's not the same as being a professional copywriter as well as an experienced one. So, unless you find yourself suddenly able to produce excellent copy that sells, you need to hire someone when you're able to.

5 Review pages. These are set up to encourage visitors to buy the product being recommended. The reviewer may analyse one or three products. If it's three it doesn't matter which product is bought because the reviewer will be an affiliate of all of them. She will give the good qualities of a product with some mention of one or two weakesses so that the review is balanced.

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