Have you ever wonder how effective are those Autoresponder Messages for your online business

Do you feel important when walking into a restaurant and immediately get greeted by name?  This has probably happened to you at restaurant that you patronized often.  The captain or owner knows your name, and uses it.  He remembers you, and he wants you to know that he cared enough about you and your business to remember you.  In the offline world, this is just one aspect of good old customer service.

Customer service like this is almost impossible to achieve on the Internet.  A first quality autorespnder though will at least allow you to personalize your messages.  Sending autoresponder messages is a powerful email marketing strategy.  Autoresponder messages can be set up to address people by their first or last name - or both.  In fact, there is quite a bit of personalized information that can be added, depending on the autoresponder that you are using.  You may not know how long it has been since someone opened an email from you or visited your site but you can at the very least address that person by their name.  If you collect the name when people opt in to your list then you will have it available when you send out your messages.  Research has shown that emails that are personalized with the person's first name are opened more often, and those people are generally more receptive to the contents of the email message.

Following are some tips to help you to write effective email messages for your autoresponder: -

(i)     Personlize your Message

Personliazed autoresponder messages are much more effective and have a higher conversion rate than other messages.  That is because the reader feels you are talking directly to him, so he pays more attention.  The easiest way to personalize your messages is mentioning their name in your subject line and the body of your message.  You can also start the most important sentences with their name to win their attention.  A good autoresponder service lets you keep at least 10 personalized data fields for each of your customers.  Hence, you need to find out more about the essential features on the Autoresponder you have selected.

(ii)    Emphasize Benefits, Not Features

People are looking for benefits, not features.  So you should explain what benefits your product provides.  A features is "what" your product provides, while a benefit explains how it "helps" people and makes their life easier.  If you explain how your product saves time, money, or energy, you are giving a benefit...and that is what makes your copy sell!

(iii)   Write a Killer Subject Line

People first read the subject of your message and only if it is interesting and makes them curious, they will open your message and read it.  So it is absolute important that you write an effective subject line, or people won't open your message at all.
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